LIVED & WORKED

🇳🇱 Amsterdam, The Netherlands

🇩🇪 Hamburg, Frankfurt, Berlin, Germany

🇺🇸 Boston, United States of America

🇦🇪 Dubai, United Arab Emirates

🇬🇧 London, United Kingdom

LINKS & EMAIL

💼 linkedin.com/in/craiglovelidge

🧰 www.craigology.consulting

📨 [email protected]

<aside> 📌 PROFESSIONAL OVERVIEW

Articulate & exceptionally hands-on, results oriented, International Creative Director with 20+ years of senior level experience within high-profile global companies and agencies. Experienced in consultative services, multi-market team building, business growth, content creation and senior stakeholder management to C-suite. Well-rounded and culturally aware professional, highly talented in solving business and brand problems for clients and other key stakeholders. Generated over €421m in bookings, sales and subscriptions.

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Core Competencies

Creative Leadership ▪︎ Global 360º Ideas, Campaigns & Content ▪︎ Problem Solving ▪︎ Verbal & Visual Design & Communication ▪︎ Team Mentoring ▪︎ Branding & Guideline Custodian ▪︎ Research, Data & Insights ▪︎ Project & Time Management ▪︎ Bi-lingual: English & German

Key Achievements

• Ranked one of Europe’s top Creative Directors for Omni-Channel, Customer & Brand Engagement.
• European Creative Director, Staples Agency Europe: In-House Brand, Creative & Strategy: Servicing 17 EU countries. Sales revenue increased by €126m during 2-year tenure.
• Global Creative Director - Emirates Airlines. Created and launched the integrated "Hello Tomorrow" global brand campaign in over 150+ markets. Brand value grew by $398m.
• Personal Network of 300+ CCO's, CMO's, SVP's, ECD's & CD's leading the world's best creative agencies and most recognised brands: Spotify, BBC, Headspace, Netflix, PepsiCo, ABInBev, Mother, W+K, Droga5, 180... all hailing from the UK's most influential creative course - Watford College.

Professional Experience

CRAIGOLOGY • INDEPENDENT CREATIVE CONSULTANT - (Europe) May 2015 - Present

Strategic, independent creative consultant for SMEs, funded Start-Ups and in-house creative agencies. Wide range of services including creative workshops, customer insights & competitor research, creative leadership and team mentoring. Skilled speed learner of complex subject matter crafting this into engaging creative content and communication.

•    Experienced and inspiring creative leader with a collaborative mindset, working with multi-talented, cross-functional teams.

•    Lead and liaise with external production companies, agencies & partners to create & produce campaigns across all key channels and media.

•    For SMEs & Start-Ups; Hands-on content creation: copywriting, digital design, drone & videography, brand photography, web design (WIX Partner). Adobe CC Professional.

•    Aligned and execute a full professional presence: branding guidelines, tone of voice and visual identity. (web, social, business literature, sales pitches and presentations)

CREATIVE & MARKETING CONSULTANT • THE CHALK GROUP (Europe) Jan 2020 - Sept 2021